Patrick Seaton on Innovative Management Tools Building Fortunes Radio Show talks about Selling to a Committee with guest host Dona Baker and Peter Mingils.
Patrick Seaton has been in business and business consulting for decades and he has developed his tools into a digital platform. On this episode Patrick brings on Dona Baker, who owns the company Rhealize. Both provide examples and strategies on how to sell to committees.
If you are in sales or running a company you will want to listen in.
A Guide to Selling to Committees
In the world of B2B sales, the era of the “lone decision-maker” is fading. Today, most significant corporate purchases are handled by a buying committee. Whether you are selling software, consulting services, or industrial equipment, you aren’t just winning over one person—you are navigating a complex web of competing interests, varied expertise, and collective risk aversion.
Selling to a group requires a shift from “persuading an individual” to “facilitating a consensus.” Here is how to master the committee sale using proven, high-impact strategies.e Champion: Your internal advocate who wants the project to succeed.
Committees exist primarily to spread risk. If a purchase goes wrong, no single person takes the fall. Conversely, this makes committees incredibly slow and prone to “no-decision” outcomes.
To overcome this, provide social proof that is specific to their industry. Case studies, third-party certifications, and pilot programs are essential tools. You aren’t just selling a solution; you are selling the certainty that the solution will work.
Conversation Frameworks are cool tools Patrick Seaton has developed and Impact is the one Patrick talks about today. Patrick makes a special offer that you can take advantage of. This tool is called ‘Reorganize”. Reach out to him by contacting him on LinkedIn
He offers his Diagnosis Flash Report for those who reach out to him on Linked In.
He also offers his 10 Day Free Trial on Ask Alex.
The Innovative Management Tools Radio show segments on Building Fortunes Radio Show with Peter Mingils can be heard every week.
Patrick Seaton previously rolled out his AI Project called “Ask Alex”.
Dona Baker tested and gave high ratings and reviews on previous shows.
Sign up for Ask Alex:
https://courses.newgenerationselling.com/courses/askalex-10-day-free-trial-setup–4aea554e-1c78-4dcb-8c78-1ed2d0d336b7/salespage
Peter Mingils adds some real life experiences and examples.
To get more information, reach out to Patrick on Linked IN
https://www.linkedin.com/in/patrickseaton
Patrick’s previous shows can be found on:
https://buildingfortunesradio.com/imt/
Each week Patrick Seaton shares his decades long knowledge and experiences. Patrick gives several stories and examples and even offers an opportunity to have access to his executive level training and coaching. Contact Patrick and tell him you heard him on Building Fortunes Radio. Patrick Seaton owns https://innovativemanagementtools.com
