KISC My Health Radio show with The King of Cranberries Stephen Lukawski as he interviews Gretchen Powers with Peter Mingils.
This is a really great personal interview of Gretchen Powers on KISC My Health Radio with Captain Cran Man Stephen Lukawski and Peter Mingils.
Here’s what you will learn about Gretchen Powers. She is a leader in Marketing and Advocacy for the Dietary Supplement Industry.
Gretchen Powers has built an impressive career spanning over two decades, marked by creativity, empathy, and a deep commitment to enhancing member experiences in the health and wellness sector. As the Vice President of Marketing and Member Experience at the Council for Responsible Nutrition (CRN)—the leading trade association for the dietary supplement industry—Powers exemplifies how artistic flair can intersect with strategic business acumen to drive meaningful change.Her journey began with a solid educational foundation. Powers earned a Bachelor of Arts in Graphic Design from Saint Xavier University, equipping her with the visual and communicative skills that would become hallmarks of her professional life. This background in design laid the groundwork for her entry into the world of communications and marketing.In 1999, Powers joined CRN as a Communications Associate, diving headfirst into the dynamic realm of trade associations. Her early role involved supporting the organization’s efforts to advocate for responsible industry practices, including common-sense regulations for dietary supplements.
Over the years, she climbed the ranks steadily, demonstrating versatility and leadership. She advanced to Creative Director, where she honed her skills in visual design and brand identity. This was followed by positions as Director of Communications and then Director of Marketing Communications, where she expanded her scope to include content strategy, digital marketing, and media relations.A notable chapter in her career occurred from 2007 to 2013, when Powers transitioned to a consulting role. During this period, she continued to provide invaluable services to CRN while also extending her expertise to other clients. This flexibility allowed her to balance artistic sensibilities with practical business functions, producing high-quality work that resonated across sectors. Her consulting stint enriched her perspective, emphasizing the importance of empathy and energy in client interactions, qualities that have earned her glowing endorsements from colleagues.Upon returning full-time to CRN, Powers was promoted to Senior Director of Marketing Communications around the early 2020s, and eventually to her current VP role. In this capacity, she oversees the development of CRN’s content and communications platforms, leads marketing strategy and execution, and focuses on elevating executive member engagement. Her responsibilities encompass membership development, retention, and care; social media management; website oversight; and advocacy initiatives.
Gretchen Powers is a regular creator, contributor, and editor, ensuring CRN’s messaging aligns with industry priorities.Powers’ achievements are numerous and impactful. She has spearheaded the publication of CRN’s annual reports, including the 2024 “Common Ground,” which highlights the business case for association membership; the 2023 “Real Expertise,” spotlighting staff contributions; the 2021 “A Whole Different Way to Look at Wellness”; and the 2020 “Essential,” celebrating the industry’s role in health amid global challenges. She launched the “CRN Connect” mobile app to boost committee participation and produced the “4 Things to Know…” video series on hot topics like probiotics and supplement regulations.Her innovative campaigns include the award-winning “Label Wise” consumer education initiative on Supplement Facts labels and efforts to increase participation in the “Supplement OWL” label database through targeted B2B advertising. Powers has been a vocal advocate for policies like allowing SNAP benefits for multivitamin-mineral supplements and regulating CBD as a dietary supplement, notably through the 2020 virtual lobby day.Beyond her core duties, Powers has pursued continuous professional growth. She holds certifications such as the Public Relations Society of America’s Modern Digital Communications Certificate (2023), General Assembly’s Digital Marketing Circuit (2017), and even a RYT200 from Yoga Alliance (2023), reflecting her holistic approach to well-being. In 2024, she authored an article celebrating women in the CRN community, and she’s currently running for a seat on the Women In Nutraceuticals (WIN) Board of Directors.Throughout her tenure, Powers has navigated industry ups and downs, from advocating for Good Manufacturing Practices (GMPs) to fostering a climate for responsible innovation. Her empathetic leadership and creative problem-solving have not only boosted CRN’s visibility but also empowered members to thrive. As the dietary supplement space evolves, Gretchen Powers remains a pivotal figure, blending passion with expertise to shape its future.
You can learn more about McClain Haines on his linked in:
https://www.linkedin.com/in/gretchen-powers/
Thanks to Stephen Lukawski, Captain Cran Man, the King of Cranberries for a wonderful and crantastic interview!
You can find the other KISC My Health Radio shows on https://kiscmyhealth.com
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